Graduation project
Pointless Academy, a mentorship platform, empowers side hustlers with personalized learning paths, interactive content, and expert guidance. Fostering meaningful mentorship and a vibrant community, it inspires joy, energizes, and supports individuals in their pursuit of success. Join us to cultivate skills, personal growth, and a lively network.
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role
Product Designer (Product Discovery)
Deliverable
Research and Analysis, Design, Usability Testing and Validation
timeline
Jan 2023 - May 2023
Challenge
The problem at hand was that individuals who engage in side hustles often face a lack of recognition for their hard work and dedication. The conventional methods of acquiring skills and applying them can be dull and unproductive, resulting in limited returns. The absence of feedback and guidance can be demotivating, making it challenging for individuals to advance and enhance their side hustles. This lack of growth and progress can lead to feelings of stagnation and uncertainty, leaving people unsure of how to advance. As a consequence, many individuals may struggle to overcome obstacles and achieve their goals, hindering their potential success.
Research
During the initial stages of product discovery, I find it essential to thoroughly examine the market, seeking out gaps in existing solutions. A key aspect of this exploration was conducting competitor analysis, which allowed me to grasp the competitive landscape, identify unique selling points, and carve out differentiation from other solutions.
By delving into the common features among competitors, I gained insights into the baseline expectations of our target audience and pinpoint areas for improvement. Simultaneously, identifying the distinctive features of competitors provided valuable insights into what sets them apart and offers opportunities to adapt aspects of their approach to enhance our proposed mentorship platform.
USERS
Our inclusive approach accommodates an age spectrum that starts at “21 years and extends as far as one's personal growth and development takes them”. Along with Mentor Mentee we also have a bunch of catalysts like platform owners, investors, educators, employers and professional bodies that come into picture as and when business demands for it.
analysis
What are we building here, a batch of 50 students? A private class? Or a Gmeet staring at black screen with a pin drop silence. No, its a place to find thier own spot, interact and receive guidance when stuck on a path. Have a personalized schedule and build solutions at thier own pace. Find right person and save time looking out for vague answers.
product versions
For Pointless Academy, I spearheaded the creation of distinct product versions, ensuring timely releases to keep the team on track. Beginning with the landing page, my designs aimed to introduce and onboard users onto the Slack community, specifically targeting design college students in Gujarat, India. The focus was on enhancing visibility and awareness. The subsequent versions delved into social media platforms, leveraging Instagram and YouTube. My emphasis on podcast content and engaging reels amplified our presence
primary website design
The primary website functions as the central hub for our platform, offering comprehensive information on its purpose, target audience, available features, and community engagement. Serving as a virtual storefront, it equips potential users with essential details needed to make informed decisions. With a user-friendly design and intuitive navigation, the website serves as a gateway, ensuring visitors easily access key insights, fostering a deeper understanding of our platform's offerings and encouraging a confident and informed user base.
testing
We had a total of 5 users test our mentorship platform's MVP and provide us with feedback. After receiving feedback from users, we entered into the bug testing phase of our mentorship platform, working closely with our developer to identify and fix any issues. We assigned all errors and areas of improvement to a Notion board, making it easier to document and track progress. Through thorough bug testing and continuous improvement, we were able to refine the platform and improve the user experience.
